Privacy Policy

1. Introduction

lg777 ("the Platform", "we", "us", "our") is committed to protecting the privacy and personal data of all users ("you", "User") who access or use the lg777 website at https://lg777.co and all associated services ("Services"). This Privacy Policy ("Policy") sets out the basis on which personal data collected from you — or that you provide to us — will be processed by lg777.

This Policy is to be read alongside our Terms & Conditions, which govern your use of the Platform in their entirety. By registering an account, logging in, making a deposit, or otherwise using any part of the lg777 Services, you confirm your acceptance of this Privacy Policy.

2. Data We Collect

lg777 collects the following categories of personal data from users:

• Identity Data: Full legal name, date of birth, CNIC number or equivalent national identity document number, and photographs or scans of identity documents provided during KYC verification.
• Contact Data: Email address, phone number, and physical address (where provided during registration or verification).
• Financial Data: Payment method identifiers (e.g., JazzCash mobile number, Easypaisa account reference, bank account or card details), deposit and withdrawal amounts, transaction timestamps, and balances.
• Account Data: Username, encrypted password hash, account preferences, responsible gaming settings, and communication preferences.
• Usage Data: Browser type, device identifiers, IP address, operating system, pages visited, session duration, games played, bets placed, and navigation paths within the Platform.
• Communications Data: Records of correspondence between you and lg777's support team, including live chat transcripts and email records.

We collect this data through: the account registration process; KYC and identity verification procedures; deposit and withdrawal transactions; your use of the Platform's features and games; correspondence with our support team; and automatically through cookies and similar tracking technologies as described in Section 7.

3. How We Use Your Data

lg777 uses personal data for the following purposes:

• Account Management: To create, maintain, and administer your lg777 account, including processing login, authentication, and account security.
• Service Delivery: To process your deposits, withdrawals, bets, and game plays; to credit winnings; and to deliver the full range of Platform features to you.
• Identity Verification: To comply with Know Your Customer ("KYC") obligations and verify that you are who you claim to be before processing significant transactions or withdrawals.
• Legal Compliance: To meet anti-money laundering ("AML") obligations, fraud prevention requirements, and any reporting obligations applicable to the Platform's operations.
• Customer Support: To respond to your queries, complaints, and support requests in a timely and effective manner.
• Responsible Gaming: To monitor for indicators of problem gambling behaviour and to administer any responsible gaming restrictions you have set or that we apply pursuant to our obligations.
• Platform Improvement: To analyse usage patterns, diagnose technical issues, and improve the design and functionality of the lg777 platform over time.
• Marketing Communications: To send you promotional offers, bonus notifications, and news about lg777 features — but only where you have consented to receive such communications. You may withdraw consent at any time through your account settings.

4. Legal Basis for Processing

lg777 processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract between you and lg777 — i.e., to deliver the Services you have registered to use.
• Legal Obligation: Processing required to comply with applicable laws, including AML regulations, KYC requirements, and responses to lawful authority requests.
• Legitimate Interests: Processing conducted to further lg777's legitimate business interests, including fraud prevention, security monitoring, and platform analytics, where such interests are not overridden by your rights.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for marketing communications. Where consent is the legal basis, you retain the right to withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

5. Data Sharing and Disclosure

5.1 No Sale of Personal Data. lg777 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes.

5.2 Service Providers. lg777 engages trusted third-party service providers to assist in operating the Platform, including payment processors (JazzCash, Easypaisa, HBL and other banking partners), identity verification services, customer support infrastructure providers, and IT security services. These providers are permitted to access personal data solely to perform their contracted functions and are required to maintain appropriate confidentiality and security standards.

5.3 Legal and Regulatory Authorities. lg777 may disclose personal data to regulatory bodies, law enforcement agencies, courts, or other governmental authorities where required to do so by applicable law or in response to a lawful demand, court order, or regulatory investigation.

5.4 Responsible Gaming Organisations. Where a User has entered into a self-exclusion arrangement or where lg777 has reasonable grounds to believe a disclosure is necessary to protect a User's welfare, limited data may be shared with recognised responsible gaming organisations.

5.5 Business Transfers. In the event of a merger, acquisition, restructuring, or sale of all or part of lg777's business, personal data held by the Platform may be transferred to the successor entity, subject to equivalent privacy protections.

6. Payment Data

All financial transaction data — including JazzCash mobile wallet references, Easypaisa account identifiers, and bank account details — is processed through encrypted, secure payment channels. lg777 does not store complete payment credential data on its own servers beyond what is strictly necessary for transaction reconciliation and regulatory record-keeping. Full payment card numbers (where applicable) are never stored by lg777 and are processed exclusively through certified payment intermediaries.

Transaction records, including deposit amounts, withdrawal amounts, timestamps, and payment method references, are retained for the periods specified in Section 8 to satisfy AML compliance and audit requirements.

7. Cookies and Tracking Technologies

lg777 uses cookies and similar technologies (including local storage and session identifiers) to operate and improve the Platform. The categories of cookies used include:

• Strictly Necessary Cookies: Required for the Platform to function correctly, including session management, login state, and security tokens. These cannot be disabled without disrupting Platform functionality.
• Functional Cookies: Store your preferences such as language settings, responsible gaming limits, and game display configurations to personalise your experience.
• Analytics Cookies: Collect anonymised or pseudonymised usage data to help lg777 understand how the Platform is used and identify areas for improvement. This data is not used to identify individual users.

lg777 does not use third-party advertising cookies or cross-site tracking technologies for the purpose of serving targeted advertising on external platforms. You may manage your cookie preferences through your browser settings; however, disabling strictly necessary cookies may impair your ability to use the Platform.

8. Data Retention

lg777 retains personal data for as long as is necessary to fulfil the purposes described in this Policy, including the maintenance of your active account, compliance with legal and regulatory obligations, and the resolution of any outstanding disputes. Specific retention periods include:

• Active account data: retained for the duration of the account and for a minimum of five (5) years following account closure to satisfy AML record-keeping requirements.
• Transaction and financial records: retained for a minimum of five (5) years from the date of the relevant transaction.
• KYC and identity verification documents: retained for five (5) years following account closure or the completion of the relevant verification, whichever is later.
• Customer support communications: retained for two (2) years from the date of the final interaction.
• Marketing consent records: retained for the duration of the consent period plus three (3) years to evidence compliance.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised so that it can no longer be associated with an identifiable individual.

9. Data Security

lg777 implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, disclosure, or destruction. These measures include 256-bit SSL/TLS encryption for all data in transit, encrypted storage of sensitive data at rest, role-based access controls limiting staff access to personal data on a need-to-know basis, regular security assessments, and a defined incident response procedure.

Notwithstanding these measures, no method of internet transmission or electronic storage is entirely infallible. While lg777 takes data security seriously and applies industry-standard protections, we cannot guarantee absolute security. Users are responsible for maintaining the security of their own account credentials and should report any suspected unauthorised access to our support team immediately.

10. Your Rights

Subject to applicable law, you have the following rights in relation to the personal data lg777 holds about you:

• Right of Access: You may request a copy of the personal data lg777 holds about you.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data in certain circumstances, subject to our legal retention obligations.
• Right to Restriction: You may request that we restrict processing of your personal data in certain circumstances while a dispute is being resolved.
• Right to Object: You may object to processing based on legitimate interests, including profiling, where your individual circumstances justify the objection.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please contact our support team at [email protected]. We will respond to all valid requests within a reasonable timeframe. We may require identity verification before fulfilling a request to protect against fraudulent or unauthorised access to your data.

11. Children's Privacy

The lg777 platform and Services are strictly intended for individuals aged 18 years and older. lg777 does not knowingly collect, use, or retain personal data from individuals under the age of 18. If we become aware that personal data has been collected from a person under 18, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the Platform, please contact our support team immediately.

12. International Data Transfers

lg777's operations and service providers may involve the transfer of personal data to or from countries outside your country of residence. Where such transfers occur, lg777 ensures that appropriate safeguards are in place — such as contractual protections or equivalent data protection standards — to maintain the level of protection described in this Policy. By using the Platform, you acknowledge and consent to such transfers where required for the provision of the Services.

13. Amendments to This Policy

lg777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in legal requirements, platform operations, or data processing practices. Where material changes are made, we will provide reasonable notice to registered Users via the email address on file or by posting a prominent notice on the Platform. Your continued use of the lg777 Services following the effective date of any amendment constitutes your acceptance of the revised Policy.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by lg777, please contact us:

Email: [email protected] (plain text — not a link)
Support: Live chat available 24/7 from within your lg777 account dashboard.

We are committed to addressing all privacy-related queries promptly and transparently.